Brand Development

1. Market Research
2. Develop Customer Persona
3. Define Desired Brand Perception
4. Define UVP
5. Develop Visual Identity (Brand Guide Book)
   1. Logo
   2. Tagline
   3. Color Palette
   4. Typography
   5. Icons
   6. Imagery
   7. Sales Collateral
6. Develop Core Messaging
   1. Purpose
   2. Value
   3. Story
   4. Mission
   5. Vision
   6. Values
7. Company Brand Implementation / Training / Maintenance